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Apple TV is a digital media player and microconsole developed and marketed by Apple Inc. It is a small network appliance hardware that plays received media data such as video and audio to a television set or external display. Since its second generation model, it is an HDMI -compliant source device and can only be connected to an enhanced-definition or high-definition widescreen television through HDMI to function.

Apple TV lacks integrated controls and can only be controlled remotely, either through an Apple Remote , Siri Remote or some third party infrared remotes. Since the fourth generation model, Apple TV runs tvOS with multiple pre-installed software applications.

Its media services include streaming media services , TV Everywhere -based services, local media sources, and sports journalism and broadcasts. At a March special event, Apple lessened attention on the Apple TV because of its lack of success. In , in an attempt to enter the home-entertainment industry, Apple released the Macintosh TV.

The Box was a collaboration venture between Apple, BT , and Belgacom , but it was never released to the general public. In , Munster relented and recanted his rumor. It was originally announced as the "iTV" to fit into their "i"-based product naming convention, but was renamed "Apple TV" before launch because of a trademark dispute with British broadcasting network ITV in the United Kingdom.

A model with a GB hard drive was released in May Subsequently, the company ceased sales of the former 40 GB version in September In July , Apple released the software 2. Apple released the second generation Apple TV in September The device replaced the internal hard drive with a 8GB flash storage for buffering. It supported output up to p with HDMI.

It was identical to its predecessor in external appearance, and included an A5 processor with one core deactivated and supports p video output.

Apple quietly released an update "Rev A" in January It added support for peer-to-peer AirPlay , and it replaced the processor to a single-core variant of the former A5 chip. The device also drew less power than the original third generation model.

In October , the company phased the updated third generation Apple TV, and its retail employees were instructed to pull units and demo units from storage shelves. The fourth-generation model uses a new operating system, tvOS , with an app store , allowing downloads of third-party apps for video, audio, games and other content. Upon release, third-party apps were available from a limited range of providers, with new APIs providing opportunities for more apps.

A requirement of new apps and games was that they must include interfacing with the new touchpad-enabled Siri remote, which was later relaxed for games. While similar to the form factor of the 2nd and 3rd generation models, the 4th generation model is taller.

The fourth-generation Apple TV started shipping in October Upon launch, there were several unexpected issues such as incompatibility with Apple's own Remote app for iOS and watchOS. Dolby Atmos support was added in tvOS The model also comes with a thicker redesigned Siri Remote with a circular touchpad with navigational buttons, as well as power and mute buttons.

The remote does not include an accelerometer and gyroscope, which were present in the previous Siri Remote, making it incompatible with some games. The first, second, and third generations offered limited content which Apple had provisioned to work with Apple TV.

These include multimedia, music apps, and games. When typing, VoiceOver mirrors with an audio voice, each character pressed on the keyboard and repeated again when it is entered. Apple TV with and without tvOS supports closed captioning , so the deaf or hard of hearing can properly watch TV episodes and feature-length movies. Similar to Google's redesign of YouTube, Apple has restricted access to most viewed charts on movies and podcasts. In addition, movies, TV shows, music and podcasts can be restricted by rating.

Apple TV allows users on a computer running iTunes to sync or stream photos, music and videos. It is paired with an iTunes library on a single computer and can synchronize with that library, copying all or selected content to its own storage.

Apple TV need not remain connected to the network after syncing. Apple TV can also function as a peer-to-peer digital media player , streaming content from iTunes libraries and playing the content over the network. Also, five Apple TVs can be linked to the same iTunes library. The second-generation Apple TV onwards allows users to stream content from more than one iTunes library: these additional iTunes libraries can be on the same or on different computers. This is possible when Apple TV and every iTunes library from which you want to stream content meet all of the following conditions: 1 the Apple TV and the iTunes library you are streaming from are both on the same local network, 2 each uses the iTunes "Home Sharing" feature, and 3 each are using the same "Home Sharing" Apple ID.

Apple TV natively supports the following audio, video, and picture formats although with the Apple TV HD and later, apps may use alternative built-in software in order to play other codecs and formats, e. Attempts to sync unsupported content to Apple TV will draw an error message from iTunes. Those models cannot play i or p video content e. Apple offers H. Audio is supported through the optical or HDMI ports. The device also has a Micro-USB port, which is reserved for service and diagnostics.

The device connects through Ethernet or Wi-Fi to the computer for digital content from the Internet and local networks. Apple TV does not come with audio, video or other cables, which must be acquired additionally as required.

Once content was stored on the device's hard drive, Internet connectivity was no longer needed to view content. Speakers attached to an AirPort Express or. Apple TV can be controlled by many infrared remote controls [] or paired with the included Apple Remote to prevent interference from other remotes. Third-party keyboards that use the Apple layout may also be compatible. This includes Siri, Touchpad, and Home Buttons, along with a now playing screen. The Siri Remote communicates with the Apple TV via Bluetooth rather than infrared, removing the requirement of a line-of-sight with the device.

This new remote is only supported by the Apple TV HD and later and will not work with earlier generations. Apple TV software 1. Like Front Row on the Mac, it presents the user with seven options for consuming content.

It was a modified version of OS x v This update did away with Front Row and introduced a new interface in which content was organized into six categories, all of which appeared in a large square box on the screen upon startup movies, TV shows, music, YouTube , podcasts, and photos and presented in the initial menu, along with a "Settings" option for configuration, including software updates.

One new feature in particular was the 'Genius' playlist option allowing for easier and more user friendly playlist creating. The interface on Apple TV Software 4 is similar to that of previous versions, with only minor changes and feature additions throughout. This update completely revised the look of the home screen to make it resemble the icon grid seen on iOS. Instead of 7 columns, content and third-party channels are shown in a tiled grid format, [] which can be rearranged. Throughout the years, for Apple TV Software 5—6, Apple released minor revisions, content additions, and feature updates.

The Apple TV Software 7. Apple TV Software 7. It does not support tvOS 9. This update was the first update for the 3rd generation Apple TV since This update adds the new Apple TV app to the home screen. This update also fixes some security flaws found in Apple TV Software 7. It features an app store, allowing third-party app developers to release their own apps on the platform.

Apple's aim is to limit the size of application downloads and steering users toward downloading individual segments of apps in order to better manage storage space. Developers have reacted with criticism toward the download size limits, arguing that it leads to situations where game data is purged and has to be re-downloaded.

Apple TV contains neither a TV tuner nor a personal video recorder. The Front Row interface lacks some iTunes functionality, including rating items, checking the account balance, adding funds to the account, synchronizing from more than one computer, [] full Internet radio support, [86] [] and games. The Movies search box only searches the iTunes Store, not local hard drives and networks. Although this is a higher frequency and the difference is not audible, it is seen by some as falling short of digital transmission of data standards due to the audio not being 'bit perfect'.

Analysts also predicted that Apple could sell up to 1. Two months into sales, Forrester Research predicted at the time that Apple would only sell a million Apple TV units, because consumers prefer advertisement-supported content over paid content.

Forrester predicted that cable companies would be the clear winners over content providers such as the iTunes Store. Some market analysts predicted that YouTube on Apple TV "provides a glimpse of this product's potential and its future evolution", [] but overall, analysts had mixed reactions regarding the future of Apple TV.

Some negative reactions followed after Jobs referred to the device as a "hobby", implying it was less significant than the Macintosh, iPod, and iPhone. In the fourth quarter of , sales were triple that of the fourth quarter of In Apple's first-quarter financial results conference call, acting chief executive Tim Cook stated that Apple TV sales increased three times over the same quarter a year ago.

Cook mentioned that the movie rental business was working well for Apple, Apple would continue investment in movie rentals and Apple TV, but Apple TV is still considered a hobby for the company.

The second generation sold , units in the first two weeks it was available. On December 21, , Apple announced that they had sold 1 million units. On January 24, , Apple announced they had sold 1. These reports lead to a cumulative volume of the 3rd generation device of 6 million units, as of January 1, However, no specific sales figures were mentioned; Apple TV is included in an "Other products" category, which also includes the Apple Watch , iPods , and Beats products, and is not broken down by individual products.

In , Apple analyst John Gruber stated the Apple TV sells at a low profit margin or a loss, saying units are effectively sold at cost. From Wikipedia, the free encyclopedia. Home media receiver device made by Apple. This article is about the hardware media player. For the media player app from Apple, see Apple TV app.

   


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